Inbound Marketing vs Digital Marketing
Digital marketing and inbound marketing may seem similar, but they have distinct differences in their approach and perspective.
DIGITAL MARKETING
Pay-per-click marketing
Pay-per-click, or PPC, is a form of digital marketing in which you pay a fee every time someone clicks on your digital ads.
Why is digital marketing important ?
Digital marketing is like a modern magician, using electronic devices to captivate audiences and measure its impact.
What is digital marketing ?
Unlike traditional marketing, which relies on magazines, billboards, and direct mail, digital marketing embraces the electronic realm and leaves television to its traditional counterparts.
B2B versus B2C digital marketing
B2B (business-to-business) and B2C (business-to-consumer) digital marketing are two distinct approaches that cater to different target audiences and have specific strategies to achieve their marketing goals.